In order for your designer to get to work designing your newsletter, they will first need a number of things from you. Here is a rundown of the most likely things they will need to get started.
Once you have plans in place to create printed newsletters, and before your design team can begin to work their magic, there are a number of things they will need in order to get the design and artworking underway. These include:
Initially you will need to let your designers know what you’re looking for and what your objectives are. Different printed newsletters have
Text / Content
Carefully research, write, prepare, edit, proof and submit all the text and any other content elements to go into your newsletters. This includes documents with all the articles, features, events, profiles, contact information etc. included – basically all the text you want to go into your newsletter.
Photos / Illustrations
Then, once you have the text / content ready as outlined above, you will need to provide any images you may wish to accompany them. These could be photographs, stock images or illustrations. You will also need to add any information needed if you will need graphs, charts, infographics creating too. Ensure that your designer has these details so that they can create these for you.
Layout / Design Requirements
Once you have compiled everything you want to go into your newsletter, your designer will then need a detailed brief that provides the necessary guidance for what you want it to look like, how it should feel, how it needs to flow etc.
Providing your newsletter designer with your directions – such as the hierarchy of articles, feature emphasis etc. – w ill enable them to prepare the layout to meet your needs.
With an insight into the design concept, colour scheme, typefaces to be used and the overall objectives for carrying out the activity, you designer will be able to help come up with a design that closely matches – and ideally – exceeds these important requirements.
Away from the specifics of the individual newsletter design process, you should offer additional consideration to another of further parts of the project too.
These can have an important bearing on the success or otherwise of your project and also will aid your design team in carrying out their work for you and these include:
Knowing your printing requirements from the outset is very helpful as it will enable your designer to prepare and create your artwork accordingly. If you know you want your printed newsletter to be printed in just one colour to recycled paper stock and then personalised and polywrapped, then tell your designer so that they include all the necessary elements in their artworking plan.
Similarly, if you want to include additional materials (such as a covering letter, event booking form, additional literature, RSVP etc.) with your mailing, advise your design team of this so that they can be prepared. If they are to be designed at the same time, let them know so that they can ensure all the various elements match and complement each other accordingly.
Letting your designer know when you need your printed newsletters by will help them to both plan your work into their existing schedule but also to apportion work backwards with regards to the key timeframe. They will know how long the process takes based on the information provided, what will be required and by when can then work to ensure your deadlines are met.
Communication is key at this stage so close interaction with your design team is crucial, especially if your deadline is particularly pressing.
Then finally, it is helpful to know how your printed newsletters will be distributed. If you intend to post the newsletters yourself, let them know – or if you need help with this part of the project, keep them involved as they may need to make changes to the layout or structure of your newsletter to include the necessary elements.
In summary, get organised, get your content ready to go, sort any imagery or know what you want if your designer is to source this for you.
Have an idea of what you’re looking for in terms of design, layout and structure, be ready with your directions, have a clear deadline and know what you want in terms of printing and finishing and then how you’re going to distribute them once they’re printed.
Once you know all this, you should be good to go and by being organised and communicating clearly and succinctly with your design team, you can be assured of a painless newsletter design and print project, time and time again.