Many newsletter designs use colour shades or blocks of colour to break up articles or to highlight special features or key notices. We look at some quick tips to show how colour can be utilised to help grab the attention of your readers.

Using a consistent colour scheme within your newsletter is one of the many ways in which we encourage clients to maintain the look and feel of their newsletters.

Colour is so important when it comes to branding and using colours within your newsletter design can really have an influence on it’s success or otherwise.

For the sake of this article, let’s assume that you have your colour scheme prepared and ready to go.

Now we’ll look at how to implement this within your newsletter callouts and ensure that your key elements really stand out and appeal to your readers whilst adhering to a few key rules.

Callouts can utilise colour combinations to make them stand out and so having a bold contrast with the background upon which it sits, is key to ensuring the text is both initially visually attractive and is also easy to read.

Headline Colours

You could try a different colour for the headline than the body text. This will help your headline to stand out initially which is always important. You want to grab the attention of your readers and along with tidy type formatting, having different colours for the headline and the body can really help too.

Consistency

It is wise to use colours from your overall palette to maintain consistency so if your palette contains reds, blues and yellows. You could consider using a yellow headline on a blue or red background for example.

This ensures you’re sticking to your existing palette whilst encouraging your headlines stand out.

You could also consider having a single colour or duo of specially chosen colours from your palette that is used for solely for special callouts or notifications. This way, you maintain consistency in so much as each time the colour is utilised within the design, it is clear that it is a special callout, feature or notification etc.

Shades

You can also try shades of your main colour palette – think about rather than using a deep dark green, you could use a 50% of this colour to make it lighter and softer. This method also increases the number of colours available to you within your overall newsletter scheme.

Consider using dark text on a lighter background or light text on a dark background.

Often lighter shades of a predetermined colour for text can be easier to read than brilliant white. For example – think pale grey on an indigo blue rather white text on a black block which can be a little too sharp for some to read easily.

Combinations to Avoid

Remember that some readers may have visual deficiencies which can hamper their ability to view certain colours or colour combinations.

For example – avoid red and green colours together and red on blue or blue on red as these are hard to read. Even for those without reading difficulties so for those who may have colour blindness for example – it can be very much worse.

Patterns

Finally, placing text upon patterned or textured backgrounds should be avoided wherever possible. Doing so can make it really difficult to read the text or confusing to differentiate between the two different elements.

Next Steps

We offer a colour scheme creation service and we can help devise and incorporate a suitable colour scheme for your newsletter.

Our approach to devising a newsletter colour scheme is to work with you to understand what you are looking to achieve, what you want the colours to convey and match this to your existing brand colours if required and apply this to your newsletters.

We also take your suggestions and directions and come up with a range of options for you to consider. Once completed and approved, your fresh newsletter colour scheme can be applied to all future publications.